Services

Content Creation

Regardless of your objectives, content should be useful for the reader and valuable for your organisation. I’ve drafted copy in most formats, from news releases to blogs and case studies, social media copy to thought leadership, and research analysis to video scripts.

I always write with the audience and the business objective in mind, producing content that can be reshaped and re-used where possible; it’s the most efficient use of your budget.

In addition, I work with designers to ensure copy is amplified with engaging design.

Content Strategy

Not sure how to fulfil your marketing and sales objectives or how to plan your content campaign? Get in touch and we can discuss an overall content strategy for your business.

I’ve helped companies plan strategic annual campaigns and shorter, tactical bursts of content. I also create and develop campaign concepts: a central idea can spin off into multiple formats and channels.

Editing / Proofreading

With more than a decade’s experience as a writer, sub-editor and editorial director, copy editing is one of my favourite tasks. It’s often the stuff no one else wants to do. If you require a fresh pair of eyes to spruce up your copy, or simply check for typos, ask how I can help.

Web copy

Snappy content is the order of the day for most websites. I draft SEO-ready, succinct web copy that creates inbound interest. This ranges from full site copy to campaign landing pages and blogs that offer your point of view alongside more formal information about your business.

Annual Reports and Technical Writing

I have been involved in producing documents of 30,000 words and more. This includes creating copy for corporate annual reports.

Drop me a line if you have a highly technical, long and detailed writing or editing task. I have recently produced a consultation document for a government-funded innovation in the automotive sector, as well as website copy for an ISO accreditation company.

PR

Speak to me about business-to-business public relations campaigns. I have more than a decade’s experience in this field, placing coverage in national, vertical, trade and local publications, as well as building relationships between clients and journalists. PR and content often operate hand-in-hand to boost awareness and reputation for organisations.

Contact

ian.mccawley@obecontentpr.co.uk/ 07736 836281